Overview
Project Description
The assignment titled “Corporate Branding and Communication Support for Trivuz Properties Limited” was undertaken to strengthen the brand identity, marketing communication, and digital presence of Trivuz Properties — a Dhaka-based property development company engaged in the design, development, and marketing of residential and commercial real estate projects. The agreement was awarded to Communication and Development Limited by Trivuz Properties Limited to serve as a long-term communication and design partner, responsible for ensuring that all visual and digital communications of the company align with its growth vision and market positioning. The scope of work focused on providing full-spectrum communication support, including branding, digital media management, promotional content design, and marketing material development. The services were structured to enhance the brand visibility and customer engagement of Trivuz Properties’ housing projects, emphasizing quality, trust, and modern living.
The objectives of this engagement were to
- Develop a cohesive and modern brand identity for Trivuz Properties and its project portfolios.
- Strengthen corporate and project-level visibility through strategic digital marketing.
- Support sales and outreach through professional visual and print materials.
- Ensure consistency in branding across online and offline platforms.
- Provide responsive design and marketing support to meet evolving business needs.
CDL Role
Service Provided by Communication and Development Limited
Corporate Branding and Visual Identity
- Designed and standardized corporate branding elements, including logos, color palettes, and typography guidelines for Trivuz Properties and its projects.
- Created visual identity materials for ongoing and upcoming residential and commercial projects.
- Developed presentation templates, business profiles, and branded corporate decks for internal and investor use.
Digital Media Management
- Managed social media accounts (Facebook, LinkedIn, YouTube) with an average of 8– 10 posts per month, focusing on project updates, client testimonials, and promotional campaigns.
- Designed targeted ad creatives for project launches and apartment sales campaigns.
- Produced engaging digital content highlighting the firm’s architectural quality, sustainability, and customer focus.
Promotional and Marketing Design
- Designed flyers, brochures, billboards, and on-site promotional banners to support sales campaigns.
- Created site branding elements including signage, hoardings, and information boards for apartment sites.
- Supported project inauguration and promotional events through branded visual and print materials.
Web and Corporate Communication Support
- Updated and optimized website content reflecting ongoing and completed projects.
- Provided technical and creative support for minor website maintenance.
- Developed corporate PowerPoint slides and investor presentation decks for business promotion and client meetings.
Strategic Communication Support
- Advised on quarterly communication strategies aligned with project sales cycles.
- Produced content for newsletters and digital campaigns promoting the company’s core values and achievements.
- Maintained consistency in tone and brand image across all external communications.
Outputs
Key Deliverables
- Corporate Branding Kit (Logo, Visual Identity Manual, Templates)
- Monthly Social Media Calendar and Content Sets
- Promotional Posters, Brochures, and Flyers
- Corporate Presentation Decks and Profiles
- Project-Specific Ad and Marketing Designs
- Quarterly Digital Media Analytics Summary
- Event Branding Materials (Banners, Backdrops, Signage)
