Overview
Project Description
SNV Netherlands Development Organisation implemented urban sanitation initiatives across Bangladesh under the WASH SDG Programme, funded by the Dutch Government (DGIS), in partnership with national and local governments. The programme sought to strengthen the enabling environment for inclusive, sustainable sanitation systems across key urban centers including Gazipur City Corporation (GCC), Jashore, and Benapole. The Formative Research / Consumer Demand Research on Urban Sanitation Behavior Change Communication (BCC) in Gazipur City Corporation aimed to identify behavioral determinants affecting sanitation practices and guide evidence-based BCC strategies for sustainable hygiene behavior. The study assessed household and institutional sanitation practices, focusing on the use and maintenance of improved containment systems, safe fecal sludge management, and hygienic toilet behaviors.
Purpose
Objectives and Scope
- To assess behavioral determinants of sanitation and hygiene practices using the SaniFOAM framework.
- To identify barriers and motivators for behavior change related to containment, collection, and maintenance of sanitation systems.
- To generate evidence-based insights to inform communication campaigns and advocacy interventions.
- To contribute to the design of SNV’s urban sanitation BCC strategy aligned with local context and stakeholder needs. Disaster Management Watch (Lead Firm) was awarded the contract by SNV Netherlands Development Organisation, and Communication and Development (Sub-Consultant) was engaged to support communication material development, visualization, and dissemination activities.
Communication and Visualization Support By Communication and Development Limited
- Designed and produced behaviorally informed visual materials, including posters, infographics, and summary decks.
- Developed report layouts, infographics, and design templates for final outputs.
- Supported dissemination events by developing presentation slides and campaign visuals.
- Produced concise communication briefs for SNV and GCC stakeholders summarizing research insights and recommendations.
Outputs
Key Deliverables
- Inception Report and Workplan
- Validated Research Tools (FGD, KII, IDI guides)
- Dataset (Household and Institutional Data)
- Barrier Analysis Report on Hygiene Behavior
- Formative Research Report on Urban Sanitation Behavior
- Knowledge and Attitude Report on Sewerage System
- Final Report and Presentation Decks
- Awareness Materials and Infographics
