Overview

Project Description

The Sustainability in the Textile and Leather Sector (STILE) program, implemented by German Corporation for International Cooperation (GIZ) on behalf of The Federal Ministry for Economic Cooperation and Development (BMZ), aimed to enhance stakeholders' capacity to ensure compliance with social and environmental standards in Bangladesh's textile, garment, and leather industry. Output 4, the STILE-Communication component, focused on empowering workers to advocate for these standards actively. The project was implemented from April 2021 to December 2023. The endline study evaluated the project's impact on achieving project indicator 4 and output indicator 4.1. The evaluation was conducted from November 2023 to January 2024, covering both Dhaka and Chattogram zones where the project interventions were carried out.

The end-line evaluation followed OECD-DAC criteria, covering Relevance, Coherence, Effectiveness, Efficiency, Impact, and Sustainability. Employing a consultative, participatory, and adaptable approach, it integrated qualitative and quantitative techniques. Quantitative surveys targeted women café-based and factory training recipients, and factory focal persons. Qualitative methods included Key Informant Interviews, Focus Group Discussions, and case studies. Meticulous sample selection ensured representation across sectors, regions, and genders, facilitating a comprehensive assessment of the program's impact and effectiveness. Overall, the assignment concluded how the STILE-Communication project represented a significant step towards empowering workers in the textile and leather industries and contributed valuable knowledge and lessons to the field.

CDL Role

The Following Services Provided by Communication and Development Limited (CDL):

CDL supported the assignment by leading the development and delivery of strategic communication outputs, ensuring that the evaluation findings were effectively communicated to diverse stakeholders. CDL’s contributions included:

Infographic Design & Communication Materials

• Developed a set of visual infographics summarizing the evaluation findings for key stakeholders, emphasizing gender equity, worker voice, and advocacy outcomes.
• Produced visually engaging summary content that distilled complex evaluation data into accessible formats.

Presentation Content and Dissemination Support

• Designed and structured the stakeholder presentation slide decks, used during the dissemination and validation workshops.
• Provided layout and content advisory for the executive summaries and communication briefs.

Strategic Communication Advisory

• Contributed to the formulation of the communication dissemination plan by advising on audience segmentation, messaging tone, and medium selection tailored to the textile and leather sector audience.
• Ensured the inclusion of gender-sensitive and worker-centric narratives in the communication deliverables.

Editorial and Formatting Support

• Reviewed and edited sections of the evaluation report to improve readability, visual coherence, and narrative flow, ensuring alignment with GIZ’s communication and branding expectations.